Case Study
BRAIN & BRAIN
PET 2022

BRAIN & BRAIN PET 2022 was held in Glasgow, UK, from 29 May – 1 June 2022. It is one of the top conferences in neuroscience research, attracting a wide range of delegates, including professors, scientists, clinician researchers and students. While initially planned to take place in 2021, the decision was made to post-pone the conference to 2022 due to concerns over COVID-19. With this decision also came the choice to make the conference accessible online for the first time in the conference’s history. A hybrid solution was created by CPI using our inhouse virtual platform to live stream each session simultaneously as well as making the recordings available online after the conference. With 763 registrations in total, 198 joined virtually.

Virtual Attendees
Inflatable Brain
In Person Attendees
In Person Attendees
Virtual Attendees
Inflatable Brain

Right from the initial bidding phase of BRAIN & BRAIN PET 2022, it was crucial for our clients to contribute positively to Glasgow. In collaboration with the Glasgow Convention Bureau, their team was able to facilitate connections between the organizers and Brain Health Scotland, Glasgow City Council’s Education team, Network Rail, and Buchanan Galleries. Together, various events were designed to enhance public awareness of how healthy choices impact our brain.

On May 28, the public was encouraged to participate in Glasgow Brain Health Awareness Day at Glasgow Central Station. The event showcased engaging brain health activities for families, including the opportunity to ‘build a brain’ and create their own neurons. A highlight was the presence of a large inflatable brain, which attracted the participation of 500 adults and 4900 children throughout the day. Recognizing its significant impact, this outreach program received the Incredible Impact/Best Cities award from the International Congress & Convention Association (ICCA).

In bidding for the BRAIN & BRAIN PET 2022 conference we wanted to leave an impact from the meeting for the people of the host city, Glasgow. Through support from the ISCBFM, charity (Brain Health Scotland, Alzheimer’s Research UK, British Heart Foundation) and an army of volunteers from the Universities of Glasgow, Manchester, Edinburgh, and Strathclyde we were delighted that we were able to achieve this legacy.
Dr. Lorraine M. Work
University of Glasgow

What's Next?

Find out why outreach programmes are an important element to any conference from our CEO Nicola McGrane

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