Case Study
Children’s Global Media Summit 2017

The Children’s Global Media Summit (CGMS 2017) ran from 5th – 7th December 2017, welcoming over 1000 delegates to Manchester for an action packed 3 day programme.
The overarching theme of the Summit was “Generation U by the Summit” – the digital future will be without limits or end, an unlimited resource with unlimited possibilities for an unlimited generation. The aim was to bring together experts to debate and shape the future of media for under 16’s.

The keynote sessions surrounded 5 key themes: Innovation, Empowerment, Freedom, Entertainment and Education. Speakers included CEO’s, Vice Presidents and senior executives from some of the world’s leading media and broadcasting companies including: The Walt Disney Company, ABC, BBC Children’s, Sky, YouTube, Sesame Beano Studios, PBS and many more!

Total Attendees
Speakers
Royal Attendees
Royal Attendees
Total Attendees
Speakers
We appreciate the partnership approach that CPI took with us to make CGMS 2017 a reality. It was a high-stakes event with many challenges in its delivery – and with the help of the CPI team the Summit as it finally happened exceeded all our best expectations.
Alistair Hughes
BBC
In addition to the impressive line-up of speakers, CGMS17 welcomed none other than The Prince & and Princess of Wales. His Royal Highness gave a keynote speech about the impact media can have on children and their mental health. He asked the Summit to help solve the problems that our youngest audiences face online every day.
Audience engagement and acquisition was a key priority and CPI worked closely with BBC Children’s, local and international stakeholders to organically create a community, build the database, create the brand and generate awareness of the Summit. The outreach to the target audience was generated via media organisations, government and leading academic institutions worldwide. Over 150 international organisations engaged and along with active and evolving content on social media the word spread that the Summit was taking place via engagement with the targeted and profiled audience to secure a high volume. of participants from across the globe.

The new Generation U focus was chosen three months from the date of the Summit as a clear and focused theme for the Summit. The change of the core theme, meant that the speaker recruitment increased from 30 to 130, the programme was completely revised using the pre-existing well promoted pillars but with a new focus. As part of the revised focus for the Summit came a full re brand. The CGMS brand was refreshed to ensure an identity and affinity with the target audience, together with a new line up of speakers and session topics. This changed the planning timescales considerably along with challenges to the budget to help fund the high-profile speakers and develop content. New content was curated, together with refreshed designs and marketing campaigns promoting the programme.

What's Next?

Does your conference brand need a refresh? Talk to Edel, our Digital Creative Manager today

Scroll to Top