Case Study
ICCA 2022
ICCA was due to take place in May of 2020 but had to be postponed multiple times due to COVID-19. The decision was made not to pivot to a virtual event due to the importance of the in-person networking. This was also the first time in 12 years the congress was to be held in Europe and, furthermore, the first time ever to Scotland. CPI spent the subsequent 2 years between the original date and the final date managing the relationship with the hotels, venue, and suppliers to ensure that the postponements would not affect the quality of the congress and the delegates experience. In 2022 we were finally able to welcome a record number of attendees, with 1200 people arriving in Edinburgh.
Edinburgh City played an essential role in the Congress planning. From the very beginning, the branding was designed to incorporate the traditional Scottish tart. The orange, blue, and white tart patterns were used throughout the website and promotional material. A collaboration was made with The House of Tartan to produce the ICCA Tartan Shop where attendees could buy, kilts, ties, hats and many other tartan products in the ICCA colours.
The highly anticipated Congress took place at the National Museum of Scotland. We welcomed 1150 guests to the venue where dinner was served while the entertainment flowed. The Red Hot Chilli Pipers provided music to start the evenings entertainment. Once dinner was over, the tables were cleared and the dance floor was prepared. A traditional Scottish Ceilidh got everyone up on their feet dancing late into the night.
