Case Study
IP2023

IP2023 took place in the ACC Liverpool from the 17th to the 19th of October 2023. CPI worked directly with the Infection Prevention Society to deliver the conference and welcoming over a thousand delegates in the 3 days. We saw a huge increase in first time attendees with 45% of those surveyed attending IP2023 for the first time.

Countries Represented
First Time Attendees
%
Registrations
Registrations
Countries Represented
First Time Attendees
%
As part of the programme, we featured a number of sessions in our Silent Theatre. This area was created as part of the exhibition area. Here attendees could use headphones provided by ‘Silent Event’ to disconnect from the busy exhibition hall to engage with industry, and research lead sessions during the lunch break. Poster presenters had to opportunity to take part in lighting talks, which allowed them to speak about their abstract presentation. Our industry session also took place in this area.
Our engagement with the audience through social media and email campaigns significations helped with the increase to delegate numbers. We worked with our internal design team to create branded posts to help standout in people feeds.
Greg Coby
Conference Producer

What's Next?

Find out you can increase your delegate numbers through marketing from Greg Coby one of our Conference Producers

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