Case Study
SITE Global 2019

The SITE Global Conference 2019 in Bangkok served as the pinnacle annual gathering for the SITE community, uniting incentive travel professionals worldwide. Hosted at The Shangri-La Hotel from January 11-14, 2019, the conference drew 340 attendees and 30 guests representing 40 countries, alongside 45 sponsors, exhibitors, or contributors. The diverse programme featured 4 Plenary Sessions, 15 Breakout Sessions, and 4 Cultural & Creative Immersions, complemented by CIS and CITP examinations. Attendees enjoyed three evening social events, spotlighting Thai entertainment, cuisine, and hospitality, fostering invaluable networking opportunities amidst a vibrant cultural backdrop.

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Phil Hansen delivered a transformative message on embracing creativity and innovation amidst challenges. Coined from his personal journey, “Embrace the Shake” symbolises Phil’s resilience in redefining limitations as catalysts for creativity. Phil’s took attendees through a series of drawing prompts on 3 tiny pieces of paper each with a story behind them. He then took everyone’s drawings and went away to work on the final art piece. Phil has inspired countless businesses to approach obstacles with renewed perspective. Through this interactive art piece, Phil encourages delegates to tap into their internal resources, transforming challenges into opportunities for success. When Phil returned to the stage, he revealed a black and white portrait of Malala Yousafzai made up of the delegates tiny drawings. His message resonates deeply, urging delegates to embrace their limitations and unlock their creative potential, leading to triumph in the face of adversity.

As part of the SITE Global Programme, SITE worked with Elephant Parade to put on a creative workshop. Delegates worked in groups to hand paint Elephant Sculptures. Delegates were provided with an array of paints and creative tools to achieve their artistic vision. Once done all elephants were made available for auction. Proceeds from the auction would support an elephant sanctuary and ECPAT International, a global network of civil society organisations dedicated to ending the exploitation of children.

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