Case Study
TRA 2024

Delegates
m2 Campus
Draping
km

TRA is the Transport Reasearch Arena Conference, hosted every two years across Europe. The 2024 Conference was hosted in Dublin and marked the 10th edition of TRA, the first time it was held beyond mainland Europe. The Irish Minister of Transport, Eamon Ryan served as the TRA2024 President, with Minister of State, Jack Chambers, as Vice President, The Department of Transport as the official Host, supported by Transport Infrastructure Ireland and the European Commission. This event encompassed all modes of transport – road, rail, air, water, and cross-modality – in urban, inter-urban, and rural settings. Over 4250 delegates attended TRA2024 Dublin across a 160,000 m2 campus at the Royal Dublin Society (RDS).

Draping
km
Delegates
m2 Campus
Exhibition was a major element to the TRA Conference, with both an indoor and outdoor space for over 120 partners and exhibitors. Our Sponsorship and Exhibition teams worked for over a year to secure each partner and exhibitor, generating 137% of the target sales and exceeding the target of 88 exhibitors by 58%. Exhibitors were spaced out across the entire Royal Dublin Society (RDS) Campus . Founded in 1731, the RDS only began exhibitions over 150 years ago as a means to share ideas, encourage best practice and showcase Irish excellence in these areas. The campus is 160,000 m2 which is why it was crucial to have TFI as a partner who proved bikes to delegates to get between the RDS Main Hall and Simmonscourt. Dublin Bus also provided a bus back and forth for those who didn’t wish to take a bike.

Given the expansive nature of the TRA event, it was imperative to secure a venue capable of accommodating numerous concurrent sessions alongside extensive indoor and outdoor exhibition areas. Dublin, while rich in cultural offerings, presented a challenge due to the scarcity of venues equipped to host such large-scale conferences. Collaborating closely with the RDS, we transformed Simmonscourt into a versatile, multi-room session venue. This involved partnering with Gorilla Design to partition the space using draping, encompassing a total of 2km of fabric across Simmonscourt, Hall 2, and 3 within the main arena. Throughout the event, there were 19 concurrent sessions held at various intervals, encompassing a range of topics from technical discussions to poster presentations. Furthermore, Simmonscourt maximised our outdoor space utilization by repurposing the car parking area.

Production was a huge part of the success of TRA 2024. We worked with Creative Technology Ireland to bring TRA to life. Our main stage hosted an immersive backdrop of 30 metres of LED screen crafted from ROE Visual BP2v2 Screen tiles set the stage, delivering seamless, cinematic-quality visuals for every presentation and performance. Complementing this, a state-of-the-art audio system boasting the latest from NEXO and d&b audiotechnik, along with an assortment of industry-standard radio mics, ensured a consistently clear and seamless audio experience throughout each day. Bespoke video content took centre stage, celebrating Ireland’s status as a hub of transport innovation and design, spotlighting both its current achievements and illustrious transport history. Meanwhile, multiple HD TV installations strategically placed across various spaces and expo stands throughout the RDS showcased a captivating blend of static and dynamic event content. Orchestrating this technical symphony were over 80 crew members, expertly managing an array of specialist audio-visual technology and providing indispensable support day in and day out. This monumental feat was made possible by the dedication and expertise of a diverse team including live events specialists, creative content wizards, project managers, warehouse professionals, drivers, and freelancers, all working tirelessly to ensure flawless execution at every turn.

At TRA2024 the students of Ireland received a greater understanding of the varied workforce and skillsets required to deliver transport networks, sustainable mobility and freight logistics. This was achieved through inviting second level schools to participate in bespoke tours of the research areas, exhibitor stands and outdoor vehicle demonstrations. A special session provided the opportunity for three young adults to discuss critical topics of public transport safety and cycling infrastructure with professionals from the EU Rail, Active Travel England and Dublin City Council. Feedback from exhibitors and students highlighted the wonderful atmosphere on the Wednesday and the eager questioning from the students. TRA was unlike other STEAM events and by attending an event of such significance, the students felt part of the conversation on transport more than before.

At CPI, we prioritize integrating sustainable initiatives into conference budgets to offset carbon emissions and demonstrate environmental responsibility. Our clients initiated a €600,000 peatlands rewetting project in County Wicklow. This restoration effort targets 100 hectares of degraded blanket bog in Wicklow Mountains National Park, uniting TRA2024, Transport Infrastructure Ireland, the National Parks and Wildlife Service, and the Department of Transport. Healthy peatlands are the most efficient, long-term and concentrated carbon stores and sinks in our planet’s biosphere. One hectare of restored blanket bog avoids 10 tonnes of carbon loss per year, and with a lifetime of thousands of years it will carry on capturing carbon long into the future.

“Healthy peatlands are the most efficient, long-term and concentrated carbon stores and sinks in our planet’s biosphere. One hectare of restored blanket bog avoids 10 tonnes of carbon loss per year, and with a lifetime of thousands of years it will carry on capturing carbon long into the future.”

Dr Albert Daly
Director of TRA2024 Dublin

To continue our commitment to sustainability we ensure the TRA conference had a number of sustainable initiatives onsite. Water refill stations were strategically placed throughout the venue, encouraging delegates to bring their own bottles and avoid single-use plastic. Recycling and compost bins were readily available, promoting responsible waste disposal and reducing greenhouse gas emissions from landfill decomposition. Plant-based lunch options were offered, acknowledging the lower carbon footprint associated with plant-based meal options compared to those containing animal products. Furthermore, biodegradable lunch boxes made from compostable plastics were utilised, offering an eco-friendly alternative to traditional plastic containers. Through these diverse measures, the TRA conference demonstrated a commitment to sustainability and environmental stewardship.

What's Next?

Do you want advice on how to run a more sustainability conscious conference? Talk to Jenny, about how your association can achieve this.

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