Sponsorship & Exhibition Management

Commercial Strategy

Successful sponsorship and exhibition programmes do more than generate revenue. They create valuable partnerships, enhance the audience experience and support the long-term growth of an event.

CPI works with associations, businesses and event owners to develop and deliver tailored commercial strategies. From market research and prospectus design to package development, partner acquisition, sales, fulfilment and exhibitor engagement, our specialist team manages the complete commercial journey.

With more than 20 years of experience and an extensive network across a wide range of industries, we identify new opportunities, create compelling propositions and connect events with the right commercial partners.

Our approach is strategic, proactive and relationship-led; helping clients increase revenue, improve partner retention and build sponsorship and exhibition programmes that deliver measurable value for everyone involved.

Let’s build a commercial strategy that strengthens your event and grows its potential.

As your partners we will:

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DESIGN A PROSPECTUS

Our in-house design team will create a compelling, visual exhibitor and sponsor prospectus to promote partnerships with your conference.

IDENTIFY OPPORTUNITIES

We will bring our industry insight and existing connections to the table to identify new partnership opportunities. We will research opportunities for new partners and audiences beyond the current database.

BESPOKE MEETINGS

Colm and his team will develop a communications plan to connect with each potential partner. They will arrange one to one sessions, presenting to potential exhibitors, discussing their objectives in exhibiting and encouraging them to submit an expression of interest to exhibit.

CREATE A COMMUNITY

These meetings enable our team to bring prospective commercial partners onboard to your conference early, creating bespoke packages that best suit their needs and help them feel a part of the overall community.

CREATE BESPOKE MARKETING MATERIAL

We will develop bespoke marketing collateral for commercial partners, such as email banners and signatures promoting their attendance at your conference and registration details. In this way, industry partners are made to feel a welcome element of the conference and help with delegate acquisition.

DEVELOP COMMITTEE NETWORK

Work with your Committee to explore new opportunities to increase revenue and loyalty among your commercial partners.

GRANT WRITING

CPI also provides support for accessing other funding including Visit Britain & Failte Ireland funding.

The Impact of a High-Performing Commercial Team

Our Commercial Team drives success by keeping their focus on key strategic areas:

- Revenue Growth: Meeting and exceeding sales targets for exhibition space, sponsorships, and services.
- Exhibitor Satisfaction: Delivering tailored solutions and fostering strong client relationships to ensure high exhibitor satisfaction.
- Increased Participation: Increasing exhibitor numbers year after year, enhancing the event’s scale, reach, and impact.
- Retention Rates: Boosting exhibitor loyalty with high retention rates for future exhibitions.

By focusing on these key areas, the Commercial Team ensures that exhibitions are well-attended, profitable, and beneficial for both exhibitors and the event organiser.